Our story

Our cofounder Simon, a game and UX designer, always had a thing for productivity and self-improvement. For him it was practical - he needed a way to juggle his day job as an impact investor, EA projects and personal life without burning out. After years trying various habit apps, he came to realize what was missing for him was human accountability.

Enter Joel - coder and quantified self geek who studied psychology subjects at uni, who was fanatical about managing his busy schedule and set daily goals, always on the lookout for ways to keep improving.

The two met in a productivity community and connected over their shared passion in the space - initially spending time brainstorming before going on to start working together on GoalsWon. They wanted to build a product they could use every day to keep them moving forward (spoiler alert - they still do)

The company is independent, founder-owned and bootstrapped, registered in Australia and serving a global audience. We also give back with pro-bono accounts for effective altruism driven founders.

The values we treasure are transparency and caring about the success of our users. We have an internal motto at GoalsWon - "they win, we win". Nothing makes us more thrilled than seeing our clients overcome personal obstacles and succeed.

Thanks for being a part of this journey!